Netizens' Reaction to Taehyung's Pink Shirt Ad for Compose Coffee
On February 1, 2024, Compose Coffee unveiled their latest advertisement featuring BTS' Kim Taehyung wearing a pink shirt. The release of this ad sparked a wave of excitement among netizens, both domestically and internationally. Let's take a closer look at the netizens' reactions and the impact it had on Compose Coffee's brand image and sales.
The netizens' reactions to Taehyung's ad for Compose Coffee were overwhelmingly positive. Here are some of the comments that surfaced on a Daum cafe:
1. "Why is he getting more handsome?"
2. "The franchisees are excited about him, too."
3. "Compose Coffee suddenly became luxurious."
4. "When I see a Compose Coffee cafe on the street, I wash my eyes after seeing Taehyung's picture."
5. "Pretty."
6. "Yesterday, I went to a Compose Coffee cafe and took a picture without realizing it because he was handsome."
7. "Oh, I think this is why the advertising model is really important."
8. "It's like a new world."
9. "I'm so glad I quit my part-time job before V-nim becomes the model (*cuz it is expected that I will be too busy because of him)."
10. "After all, it is important for a man to be handsome."
11. "Isn't the advertisement getting a good response because it is V? They made a great advertisement."
12. "I saw students taking pictures of V at a Compose Coffee Cafe on the street the other day. I think their sales increased."
13. "I think V did a great job modeling Compose Coffee. The brand image has changed. It is perfect."
14. "They put up a poster of him in the store the size of the front door (*very big). I stopped and looked at him without realizing it."
The introduction of customized cup sleeves featuring Taehyung by Compose Coffee caused a frenzy among customers, both in South Korea and internationally. The announcement led to a significant increase in foot traffic and sales at Compose Coffee stores. In fact, Compose Coffee quickly rose to the number one spot on Baemin, the largest delivery service in Korea, indicating the immense influence and impact of Taehyung's endorsement.
The release of Taehyung's ad in a pink shirt for Compose Coffee generated a positive response from netizens, who praised his handsome appearance and the brand's newfound luxury. This successful collaboration between Taehyung and Compose Coffee resulted in increased sales and brand recognition for the coffee chain. It is evident that Taehyung's influence as a celebrity model played a significant role in the success of this advertising campaign.
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