BTS Extends Their Collaboration with UNICEF for LOVE MYSELF Campaign
The globally renowned K-pop group, BTS, has recently reaffirmed their commitment to the LOVE MYSELF partnership with UNICEF, a collaboration that first began in 2017. Through the #OnMyMind initiative, BTS aims to enhance the mental well-being of young adults and children, emphasizing the importance of mental health support.
The Love Myself campaign has garnered immense support from the dedicated fan base, known as ARMY, as well as the members of BTS themselves. Together, their combined efforts have resulted in contributions exceeding $6.6 million as of March 2024, showcasing the impactful generosity and dedication of both the group and their fans.
RM, the leader of BTS, stresses the significance of self-love in a new video released on Monday. He emphasizes the importance of knowing and accepting oneself, encouraging viewers to love themselves and look towards the future. Towards the end of the video, all seven members of BTS unite to repeat the message: "Life goes on. Let's keep living."
By continuing their involvement in the Love Myself campaign, BTS and ARMY are not only raising awareness about mental health issues but also actively working towards creating a positive impact on the lives of individuals in need. The ongoing success of this partnership underscores the power of collective action in promoting mental health advocacy and support for vulnerable communities worldwide.
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