Recently, IU unveiled the music video for her pre-release single, "Love Wins All," featuring BTS's V as her romantic counterpart in a post-apocalyptic setting. This marked V's final significant project before embarking on his mandatory military service on December 11, 2023, with only a week left before enlistment and several days dedicated to filming.
Despite the imminent enlistment, V chose to seize the opportunity for two compelling reasons:
Admiration for the Director:
V held profound respect for the music video's director, Um Tae Hwa, known for his work on "Concrete Utopia." Collaborating with such a esteemed figure was an enticing prospect for V, who saw it as a chance to create a cherished memory.
"The director of the music video was Director Um Tae Hwa, who filmed 'Concrete Utopia,' so I thought it would be a precious memory to work on a piece with him, and I decided to star in the MV." — BTS’s V
Fondness for the Song:
In addition to his admiration for the director, V was drawn to the song itself. He admired the composer, Dong Hwan from Palette Band, whom IU had enthusiastically "scouted" for his talent. The enchanting melody of "Love Wins All" captivated V, ultimately swaying his decision to accept the role.
"Do you know the composer of this song? Dong Hwan, keyboardist of Palette Band. You liked him very much…he almost got hired at Disney so I decided to scout him." — IU
Upon hearing the song, V instantly resonated with it, recognizing that passing up the opportunity would lead to regret.
"When IU called me, I said I should listen to this song first. After I listened to it, I knew that I would regret it so much if I don’t do the MV because it was totally my jam." — BTS’s V
In summary, BTS's V's decision to participate in IU's "Love Wins All" music video, despite the impending military enlistment, was fueled by his admiration for the director and his genuine appreciation for the captivating song.